Ironically, people who find their use of Facebook problematic also rate the network as valuable to them. While English-language users account for 56% of the audience, more than 50% of the social network’s 2.7 billion users speak a non-English language. Those minutes add up pretty quickly, when you consider that 73% of U.S. Facebook users check the platform daily, and 93% use it weekly. This region was historically occupied by Ancestral Puebloan people (better known as Anasazi) and is now part of the Chaco Culture National Historical Park. It’s a real family affair! With Sprout Social, you can pull data from your specific social media platforms to uncover the demographics of the actual people following you. Snapchat’s usage by gender is an even split between genders: Like other networks, Snapchat sees global use but it has the most users in the US at 97.55 million. Approximately 66% of U.S. adults in rural regions use Facebook. Compare that with 38% on YouTube, 15% on Pinterest, and 11% on LinkedIn. Pinterest also has a wide international user base. Of the original Seven Wonders, only one—the Great Pyramid of Giza—remains intact. While 19% of global Facebook users access the platform via both phones and computers, a whopping 79% of users only access Facebook with a phone. Now that you know who you can reach on Facebook, here are the top marketing stats that will help you reach them. Privacy On a daily basis, the region is home to 39% of Facebook’s active users. The company’s advertising tools show that marketers have access to about 10 million fewer teens compared to last year. Sageworks, Inc.’s most recent analysis of companies with less than $5 million in annual revenues finds that four of the ten fastest-growing sectors of 2013 are related to housing. In Latin America, 58% of shoppers messaged a business directly last holiday season. But seniors also happen to be the fastest growing age demographic on the site. If your Facebook friends list includes your aunt, your boss, your ex-boyfriend, and your hairdresser, you probably already know that Facebook’s demographics are far-reaching. Across all social media channels, signups tend to drop off with age. That’s true on Facebook, too. It’s followed by the United States, where advertisers can reach 180 million people. In terms of behavior, they tend to spend more time on Facebook, especially at night. With a visual-first focus, this platform is ideal for highlighting products and inspirational or aspirational content. Here are two important, largely uncontested facts: Family stability is important for childhood outcomes. Japan’s decision was most likely driven by a combination of domestic and external political pressures, said Takeshi Kuramochi, a climate policy … Between July and September in 2020, Facebook says its advertising growth rate was up 22% from the previous year. Right or wrong, about half of Facebook users are not comfortable with how they are categorized. © 2021 Hootsuite Inc. All Rights Reserved. According to Facebook, women are 40% more likely to create groups that become meaningful to people. One-in-ten had an affinity with Asian American culture. If you’re looking to widen your audience, such as trying to reach Generation Z, you can use current demographic data to figure out which networks you can focus your content energy on. Findings from a 2019 Pew Research survey reveal that 69% of U.S. adults in the lowest income households use Facebook. Last week, the Facebook-owned messenger app introduced new terms, requesting users to agree and allow Facebook and its subsidiaries to collect user data from their devices. Male users between the ages of 25 and 34 years old are the biggest demographic on the platform overall. While TV remains the most-used platform for news nowadays by UK adults, usage has decreased since last year (75% vs. 79% in 2018). After 15 years of operation, Facebook is still one of the most used social media platforms in the US. Pinterest usership currently skews more heavily towards women. YouTube has widespread use among all US adults, ranking it higher than Facebook. It will be very helpful to you to analyze what the work environment will be because it will affect how happy and productive you will be … These Instagram statistics prove just how valuable the network is to your business. According to Statista, Snapchat was found to be the most important social network for 41% of teens. 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