Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. Cue a montage of flashback scenes that get darkly funny fasta hospitable kidnapper and a zombie ghost lady feature prominentlyand of course always include a bag of Lays as a sight gag. Hologic. Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . More from Ad Age: Watch DraftKings daring Super Bowl commercial. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. Where is the 2022 Super Bowl and what time is Super Bowl? Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Actor. Should we enjoy getting our ass kicked by a dream team of superior sports stars? Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. But you can make a difference, she addsby switching to T-Mobile, of course. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. Koepka: Zero? The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. The science of sure.. go figure), the furious Waddingham instantly folds. Tubular Labs provided data on the top . The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. Chevy/YouTube. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). Rather than smoking a stogie, shes eating a lollipop. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. Were not sure how Wallbox figures electrocution is funny, but were not amused. Evil For GM Mike Meyers,. The breaks in the action were like an abbreviated movie marathon, with big-name celebs, stunning productions, and overall creative efforts that kept our collective eyes glued to the screen. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. Evil, emphasis on the EV. Is this really the best ad a man can get? All of it made for an incredible USA TODAY Ad Meter, too. Were here to talk about the commercials on their own merits and demerits. The series is expected to premiere on Sept. 2. So we were excited for this commercial, until we realized we were blinded by nostalgia. Caddy: Zero. Carvana is not one of those brands. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. Until now we hadnt even thought about car charging devices being dangerous. The 2022 Super Bowl will air Sunday, Feb . Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Kitty, by the way, ends up riding one of the Roombaswhich, come to think of it, is the only logical thing that happens in this needlessly convoluted commercial. Is this a commercial for a razor or a Disney movie? Overall, there were 64 ads in the competition's national lineup. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. The minute-long spot includes a. - 1 day 2 hours ago. Seth Rogen and Paul Rudd star in the chip company's commercial. Thank God (or Zeus and Hera, if youre BMW). This is one weird-ass fever dream of a commercial. But Gillette, this is the Super Bowl. All-electric? But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. No, wait, it was the Health-and-Wellness Bowl! Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. Ad Meter 2022: Rocket Homes and Rocket Mortgage. Doritos has become a fixture of the time between the big. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. Its almost enough to drive us to drink. Suddenly the adult is acting like a petulant child: You vultures! Chelsea Ritschel. Booking.nah. Jon-as? queries an incredulous Leslie. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. This one gives us chills. Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. Oh hey, Jones! cries Rashida. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. 1 hour 13 min ago, By Budweiser. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. Super Bowl trends have always mirrored the cultural mood. Like us on Facebook to see similar stories Please give an overall site rating . Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. Chevrolet. But then, after a quick on-screen product announcementIntroducing Real Tone on Google Pixel 6 the ad shifts gears and we see a glorious slide show of absolutely great Pixel 6 photos of diverse subjects, set to Lizzos If You Love Me, You Love All Of Me. (A portrait of Lizzo appears among the photos shown.) The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. Watch every star-studded 2022 Super Bowl commercial. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. Eugene Levy in Nissan's "Thrill Driver". Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. Whoever you are.. Caddy: Yeah, zero. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. Let the postgame quarterbacking begin. Super Bowl 2022: Halftime show lineup. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . Groovy baby. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. Voice Over, Charlie Puth . More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. The intimation is that if Seth is OK with it, why should we be afraid? Now, in 2022, you need $6.5 million to air a 30-second spot: the most expensive average cost for a Super Bowl commercial in NFL history. Be still our hearts! His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Use it. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. Almost. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? Zeus resentfully obliges.). Around the table they exchange the usual pleasantries and some witty banter. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. Somehow concluding that shes been bettered (by $278? On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. We get it: This razor offers a speedy, dead-skin-cell-free shave. More from Ad Age: The social media power of Super Bowl commercial celebrities. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Is this a loving tribute to Apples epochal The Crazy Ones or a sly parody? )More from Ad Age: Listen to music from Super Bowl 2022 commercials. OK, seriously, what the heck is going on in this Intuit TurboTax ad? Either way, that dog is a winner. Budweiser should sign him for its next Clydesdale commercial. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. Check out our FAQ Page. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). A teaser released on Jan. 19 confirmed Megan Thee Stallion as the star in the wild. Neither is this spotdespite the best efforts of the estimable Idris Elba. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. Jones . he drawls. Should we just not drink beer at all? Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . In General Motors Big Game spot, Dr. With a typical audience of about 100 million U.S . And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. - 1 day 8 hours ago, By After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. 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